Fender, the renowned California-based music lifestyle company, has partnered with Armida Winery of Sonoma County, Calif., to develop wines that accentuate the spirit, tradition and quality that Fender and Armida share. Over the past few years, Fender has extended its iconic brand attributes into products such as automobile audio systems with Fender Premium Audio. Fender wines are another lifestyle brand extension that allows musicians and music lovers to experience the passion and quality of the Fender brand. Like its musical instruments, Fender wines embody the endless pursuit of perfection and classic California craftsmanship. Available in several select, robust and complex blends, Fender wines are sure to evoke, inspire and satisfy.
Fender Musical Instruments Corporation (FMIC) celebrated the grand opening of their newly renovated Jackson, Charvel and EVH guitars’ manufacturing facility with some of the brands’ best friends and endorsees.
Beggars can be choosers this holiday season, thanks to the Limited Edition Fender Beggars Banquet Telecaster® guitar package sold exclusively through Amazon.com. The Beggars Banquet Telecaster is the result of a strategic marketing venture between ABKCO Music & Records and Fender in celebration of ABKCO’s recent release of the ‘Clearly Classic’ edition of the landmark album on clear vinyl.