Fender, the renowned California-based music lifestyle company, has partnered with Armida Winery of Sonoma County, Calif., to develop wines that accentuate the spirit, tradition and quality that Fender and Armida share. Over the past few years, Fender has extended its iconic brand attributes into products such as automobile audio systems with Fender Premium Audio. Fender wines are another lifestyle brand extension that allows musicians and music lovers to experience the passion and quality of the Fender brand. Like its musical instruments, Fender wines embody the endless pursuit of perfection and classic California craftsmanship. Available in several select, robust and complex blends, Fender wines are sure to evoke, inspire and satisfy.
Fender Musical Instruments Corporation (FMIC) celebrated the grand opening of their newly renovated Jackson, Charvel and EVH guitars’ manufacturing facility with some of the brands’ best friends and endorsees.
Beggars can be choosers this holiday season, thanks to the Limited Edition Fender Beggars Banquet Telecaster® guitar package sold exclusively through Amazon.com. The Beggars Banquet Telecaster is the result of a strategic marketing venture between ABKCO Music & Records and Fender in celebration of ABKCO’s recent release of the ‘Clearly Classic’ edition of the landmark album on clear vinyl.
Fender is proud to introduce six all-new models to the revamped Vintage Hot Rod series, a line of guitars and basses that incorporates the best of old and new into versatile instruments made for an entirely new generation of Fender players as well as longtime enthusiasts.
Fender is proud to reintroduce some of the most fabled and oft-requested instruments in our history, the Starcaster and Coronado guitars and basses, as the newest additions to the popular Modern Player series.
The Fender Custom Shop is pleased to announce its 2013 collection of limited and artist series models. These include the return of the ever-popular Rosewood Telecaster® guitar, as well as Geddy Lee, Dusty Hill and Sean Hurley signature artist series bass guitars.
Jackson is proud to introduce a new collection of quality and prominence to the Jackson bloodline. Thirteen new models spanning the JS and X series, along with Phil Demmel’s new no-hold-barred take on his signature model, have arrived with new features designed for speed, killer looks and value.
The Fender Custom Shop is pleased to announce the release of the Michael Landau Signature 1963 Relic Stratocaster® guitar. As part of the Fender Custom Shop Artist Collection, this Signature Model joins the likes of other great artist models from Jeff Beck, Dick Dale, Eric Clapton and more.
Jackson is pleased to present three new models for this summer season. With new and improved features to the JS Series on the revered Dinky™ body shape, each addition comes as an alluring addition to the prominent Jackson line-up.
May 2013 marks the 40th anniversary of Deep Purple's classic masterpiece "Smoke on the Water." More importantly, it signifies the ruby anniversary of what is believed to be the most popular and played guitar riff of all time. …
Los Lobos perform at Fender legend Abigail Ybarra’s retirement party in celebration of more than 50 years of service; Ybarra’s longstanding apprentice, Josefina Campos, is promoted to continue tradition of hand craftsmanship
Fender is proud to introduce seven new amplifier models, each designed with a different player in mind, yet all providing the legendary tones that have solidified Fender as the world’s leading amplifier company for more than 60 years.
In celebration of Gretsch’s 130th anniversary, the iconic guitar company is releasing two limited anniversary models, a new addition to the Professional Collection, as well as the new Center Block series.
Fender is proud to announce four bass additions to its acclaimed American Vintage series, all meticulously reimagined to evoke the authentic feel and sound of the original basses released between the late 1950s and early 1970s.
The Pawn Shop Series introduces yet another pleasingly unconventional assortment of “guitars that never were but should have been,” in which new models take the stage and long-vanished classics return in modern form.
Gretsch is excited to release five additions to its Roots Collection, an eclectic family of banjos, mandolins, resonator guitars, ukuleles and Rancher acoustic guitars that evoke the feel and look of the era before the company made its entry into the electric guitar world in the 1950s.
More than 50, 10-foot hand-painted Fender Stratocaster guitars were auctioned off on Sat., Oct. 20 at the Rock and Roll Hall of Fame and Museum raising $230,000 for the United Way of Greater Cleveland and the Rock and Roll Hall of Fame and Museum education programs as part of GuitarMania.
The Fender Jaguar electric guitar is 50 years old now. Unveiled in 1962, it was the last of the guitar maker’s four most famous electric guitars to be introduced, and, as it turned out, the last major six-string creation of the enigmatic genius whose name adorned it.
Fender Musical Instruments Corporation (FMIC) has initiated bold initiatives to expand in the Peoples Republic of China (PRC), including a new office in Beijing, which will accommodate a team of Fender employees dedicated to supporting the branding and marketing needs of strategic partners, distributors, dealers and education channels within the PRC.
Squier is excited to introduce the Chris Aiken Precision Bass® guitar. The signature model packs the Strung Out bassist and songwriter’s hard-hitting look, sound and style into a formidable new take on the venerable Fender P Bass®.
Fender Acoustic guitars announces the release of three additional summer models, the CJ-290S Jumbo Flame Maple acoustic guitar, CJ-290SCE-12 Jumbo Flame Maple 12-string acoustic model, and the diminutive and delightful member of the collection, the Mino’Aka CE Concert ukulele.
Gretsch is proud to honor Rancid founder Tim Armstrong with the release of two new signature models, the G5191MS Tim Armstrong Electromatic Hollow Body, and the G5191TMS Tim Armstrong Electromatic Hollow Body with Bigsby® tremolo tailpiece.
Squier is excited to welcome two new Vintage Modified Series models–the Vintage Modified Telecaster Bass and Vintage Modified Telecaster Bass Special–which present an exciting new sonic and stylish twist on a long-familiar design.
Jackson is proud to welcome two new X Series artist signature models to The Bloodline, developed by guitarists from two of the most influential bands in metal history – Iron Maiden’s Adrian Smith and Kreator’s Miland ‘Mille’ Petrozza.
The Fender Custom Shop is proud to introduce five striking models to its 2012 limited collection; four guitars and one bass. The new additions join 10 previously released models, making for an impressive family built for the most discerning musicians.
Gretsch is proud to introduce seven new models to its incredibly successful Electromatic series. Now featuring several variations on classic Gretsch guitar models, as well as bass guitars and left-handed models, the Gretsch Electromatic series truly has something for everyone.
Quinn joins FMIC’s existing Licensing team. In this role, Quinn will take responsibility for the primary maintenance of new and existing FMIC licensees in the categories of fashion and related accessories, bags and luggage, and collectibles.
Fender is excited to welcome four new, out-of-the-ordinary models to its innovative Pawn Shop series–the Pawn Shop Offset Special, Pawn Shop Jaguarillo, Pawn Shop Fender Mustang® Special, and the line’s first ever bass guitar, the Pawn Shop Reverse Jaguar® Bass. These stylish models offer bold personality, striking looks and daring tones.
Fans of Gretsch and of alt-rock indie heroes OK Go now have a very special chance to score one of the Electromatic™ CVT III guitars and G5222 Electromatic amps used by the quartet in the elaborate automobile-as-musical-instrument video for their song “Needing/Getting.” Part of the video appeared in a Chevy Sonic commercial during Super Bowl XLVI, and it has amassed nearly 20 million online viewers, making it an enormous viral hit.
Fender Musical Instruments Corp. has released “A Strat is Born,” a new short film that takes viewers on a high-speed ride through the creation of a Fender Stratocaster guitar. The film, shot in Fender’s main U.S. manufacturing facility in Corona, Calif., showcases the vast amount of consummate handcraftsmanship that goes into every Fender instrument, and presents the manufacturing process that can now be experienced at the Fender Visitor Center and Factory Tour, located next to Fender’s Corona-based facility.
Fender’s acclaimed American Standard series guitars and basses have been upgraded for 2012, resulting in the latest iterations of the company’s four archetypal instruments—the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars.
Fender Musical Instruments Corporation (FMIC) executives and employees were joined by local dignitaries for a ribbon-cutting ceremony to celebrate the grand opening of the company’s new corporate headquarters in Scottsdale, Ariz., on February 14.
Jackson guitars is proud to announce the launch of the all-new online Jackson Guitar Builder. The interactive platform allows for users to select from more than 150 features while custom designing their own Jackson guitar.
Gretsch is proud to take players on a musical journey through nearly a century of great Gretsch history by introducing its Roots Collection of acoustic instruments. This exciting new family of banjos, mandolins, resonator guitars, ukuleles and Rancher acoustic guitars feature classically authentic Gretsch designs that transport players to a bygone era well before the company made its acclaimed 1950s entry into the electric guitar world.
More than 50 music industry media professionals from all over the world experienced The Spirit of Rock ‘n’ Roll at the Fender Visitor Center and Fender factory in Corona, Calif., on January 18. In an effort to kick-off the 2012 NAMM Show, media from Australia, Brazil, China, Germany, Japan, Scandinavia, the United Kingdom and others, were provided with a private tour of the 8,600-square-foot Center and world famous Fender factory.
Fender Acoustics proudly introduces a wide selection of new and improved models for 2012, with several new exciting instruments to choose from, and existing models receiving significant upgraded features. The brand new models also bring a limited edition, U.S.-made model with distinguished appointments from Fender’s acclaimed Custom Shop, and three signature models honoring today’s greatest artists.
Meet Greta™ and Excelsior™, Fender’s new and coolly unconventional Pawn Shop Special amplifiers. The two stylish amps resemble the esoteric finds you might discover in a pawnshop or second-hand store, and make for the most distinctive addition to any musician’s collection.
A great Gretsch name is back with the return of Rancher acoustic guitars. The richly resonant Rancher first appeared in the early 1950s with its highly distinctive triangular sound hole and sweepingly elegant pickguard, and Gretsch is now very proud to re-introduce the model.
Fender Musical Instruments Corp. (FMIC) announces today that world-renowned master luthier Ren Ferguson has joined its Research & Development (R&D) team as Chief Acoustic Engineer. In that role, Ferguson will assist in the Fender®, Guild®, Ovation®/Adamas® and Takamine® acoustic product lines, through the creation of innovative new products, and refinement of existing products and related manufacturing practices.
When Kurt Cobain hit the stage, it was very often with a Mustang® guitar—an enigmatic anti-hero figure with an esoteric anti-hero instrument. It’s with great pride then that Fender introduces the Kurt Cobain Mustang, which evokes the man, the band, the sound and the times, and gives an authentically crafted nod to one of the most unlikely guitars to ever find itself at the center of a musical maelstrom.
Fender is proud to announce the debut of its first-ever multi-effects unit, the Mustang Floor. The Mustang Floor is a user-friendly, versatile and high-performance floor unit that delivers professional caliber modeling and effects in a richly varied wealth of musical styles.
The 50-watt, dual-channel Machete combo boasts a completely new high-gain channel, an extremely clear-sounding clean channel that can be pushed into aggressive rhythm guitar territory, and onboard digital reverb. Its heavily robust enclosure construction and single 12” Celestion® speaker deliver full, rich and pummeling response, with midrange notch control, adjustable speaker damping for finely tuned performance, XLR output with switchable speaker muting and cabinet emulation, and push-pull pots for bright boost and gain boost on the rhythm channel.
Fender is proud to introduce the all-new members of the popular Super Champ series. The new Super Champ X2, Super Champ X2 Head, and SC112 Enclosure bring exciting, brand new modeling and user-friendly features, providing great tone for blues, rock, country and more.
Fender is thrilled to introduce new Bassman Pro series of heads and cabs that will tug at the heartstrings of bass players worldwide. Decked out in ’60s blackface, and supercharged with monstrous sound and rock-solid strength, the six new members of the Bassman Pro series are designed with world-tour ready features and enormous Fender tone.
Fender is proud to celebrate five colorful decades of the Jaguar guitar by introducing the 50th Anniversary Jaguar model. The instrument takes players back to 1962, when Fender introduced an unusual new guitar that paired a sleekly modified Jazzmaster® body style and elaborate control layout with a shorter scale and smaller, brighter pickups with more output.
Squier is excited to introduce three new artist signature models, the Avril Lavigne Telecaster®, the Jim Root Telecaster®, and the Mikey Way Mustang® Bass. The three signature models promise star-like vibe and tone at incredible Squier value.
Squier announces the debut of the revamped, all-new Vintage Modified Series. The new Vintage Modified series introduces new model types fully outfitted in retro-inspired, chop-shop looks, along with rich, roaring tone. The new series includes five models.
Fender is proud to introduce three highly distinctive new additions to its acclaimed Blacktop series, a family that expands the sonic horizons of classic Fender models with high-powered features and design modifications. The three new instruments are the Blacktop Telecaster Baritone, Blacktop Stratocaster HSH and Blacktop Jaguar 90.
Guild announces the debut of the all-new Arcos series. The new Arcos models feature Guild’s signature arched-back body design, delivering enhanced volume, projection and excellent structural stability. Three new guitar models offer legendary Guild sound and playability at very accessible price points.
Guild is proud to announce the addition of exciting new models to the acclaimed Standard Series line. These new models offer legendary Guild sound quality and craftsmanship with the finest cosmetic appointments and performance-driven features. The new models include two guitars and one bass.
Fender Acoustics proudly hails the King of Rock ‘n’ Roll and transports players back to 1967 with the introduction of the Elvis® Kingman acoustic guitar—a sharp looking, rich-sounding, hip-swaying evocation of the freewheeling Fender acoustic that Elvis Presley® wielded with consummate cool in ’67 cinematic romp “Clambake.”
Fender is very proud to introduce its new top-of-the-production-line best: the Fender Select series. Designed as “Select instruments for select individuals,” the five guitars and two basses in the series are true players’ instruments that put more than six decades of Fender experience and expertise on outstandingly appointed display and bring a wealth of high-end features and elegant design options to discerning musicians everywhere.
Fender is very proud to introduce the Johnny Marr signature Jaguar guitar, which puts the inventive ringing sounds and highly distinctive design mods of one of the U.K.’s greatest modern-era guitarists into a truly unique variation on a classic Fender guitar model.
Fender’s acclaimed Custom Shop is known worldwide for producing the highest-quality, most rare collection of fine instruments. The 2012 limited collection is no exception, and sees the arrival of 10 new exotic models, nine guitars and one bass.
In celebration of Coldplay’s recently released album Mylo Xyloto, which debuted at #1 on the Billboard Top 200 album chart, Fender is proud to announce the “Coldplay Guitar Giveaway.” As part of the contest, one lucky contestant will win a Fender American Vintage series ’72 Telecaster Thinline guitar swathed in a vivid Mylo Xyloto-themed custom graphic finish by noted graffiti artist Paris. Fender ’72 Tele Thinline guitars have long been one of the favorites of Coldplay guitarist Jonny Buckland.
Squier by Fender® signature artist Ehsaan Noorani and his composing trio of Shankar-Ehsaan-Loy (SEL) were honored by NDTV this month as ‘Entertainer of the Year (Music)’ at the sixth-annual Indian of the Year Awards. Held Oct. 18 at the Taj Palace Hotel in Delhi, SEL received the honor for their composition in the movie Zindagi Na Milegi Dobara.
Gretsch announces the George Harrison Signature Duo Jet Giveaway. As part of the contest, one lucky winner will receive a G6128T-GH George Harrison Signature Duo Jet guitar, along with a copy of George Harrison: Living in the Material World, the companion book to the documentary by Oscar-winning filmmaker Martin Scorsese.
Fender is proud to announce the latest Fender Band Jam concert to be held on Friday, Oct. 28, from 5 p.m. to midnight at the Compound Grill. This benefit event costs $5 and will feature live musical performances by Fender employees. Raffle tickets will be sold all night for $5 to give patrons a chance to win a variety of prizes including musical memorabilia (signed Mick Fleetwood photos) and FMIC instruments raffled between performances.
Fender is proud to introduce its latest line of instruments, the all-new Modern Player Series. A combination of never-before-seen appointments and familiar Fender elements, the Modern Player Series provides great accessibility to trusted Fender quality at an outstandingly attainable value.
Guild Guitars opened its doors to the public for the second annual "Let's Meet Guild" event, a behind-the-scenes look at the Guild guitar factory in New Hartford, Conn. More than 60 members of the "Let's Talk Guild" online forum attended the exclusive event, which featured an extensive tour, Q&A sessions with Guild staff, and a close-up look at Guild's newly-refined guitar-making processes.
Eric Clapton needs no introduction. It is therefore with great pride that Fender introduces its EC Series guitar amplifiers—the EC Twinolux™, EC Tremolux™ and EC Vibro-Champ®. A signature guitar amp is a first for both Clapton and for Fender, and the three new EC Series tweed tube amps bear not only Clapton’s name, but also his own distinctive design touches.
Loaded with pure EVH sound and power, the EVH 5150 III 50-watt head is a smaller-sized version of its big brother, the mighty 5150 III head, with many of the same great features. Its smaller size and portability make it a perfect amp for players who want arena volume, tone and performance in a compact package.
Fender Musical Instruments Corp. (FMIC) is very proud to announce the opening of its new Corona, Calif., Visitor Center and the inauguration of free public tours of the adjacent manufacturing facility. Both mark the first time in Fender’s 65-year history that the company has opened its doors to the public for an engaging look at its history and legacy and an up-close look at the manufacturing processes for its iconic instruments and amplifiers.
Guild announces the debut of the all-new Guild Acoustic Design (GAD) series. The new GAD series introduces new model types and continues with Guild’s tradition of acoustic excellence by offering the latest in modern, performance-driven features and exceptional value. The new series includes 19 guitars in total.
Gretsch announces the debut of several new Electromatic Series guitars. The additions to the immensely popular Electromatic collection take on a new voice and identity while resonating true to the unmistakable Gretsch sound. The series welcomes nine new models, including two basses and two left-handed guitars.
Taking after its big brothers Mustang I, II, III, IV and V, the Mustang Mini amp packs state-of-the art Fender tone technology into a diminutive yet amazingly versatile amp with a single 6.5” speaker and seven watts of power. Highly compact and lightweight at only 7.25 lbs, the Mustang Mini makes for the perfect traveling companion.
Fender is very proud to introduce one of the most distinctive signature models in its history, the Kurt Cobain Jaguar guitar, meticulously modeled on the battered 1965 Jaguar that the Nirvana singer, guitarist and songwriter wielded during the heady and meteoric early-’90s era when the band burst out of the Pacific Northwest, ruled rock and led a musically stunning and culturally subversive movement.