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FOR IMMEDIATE RELEASE
Fender Contact: Jason Farrell (480) 845-5559 firstname.lastname@example.org Major League BaseballContact: Lauren Verrusio(212) email@example.com
FENDER® MUSICAL INSTRUMENTS CREATES UNIQUE MLB-THEMED STRATOCASTER® GUITARS FOR MUSICIANS AND BASEBALL ENTHUSIASTS
SCOTTSDALE, Ariz. (March 20, 2014) – Fender is proud to announce it will offer fans collectible MLB-themed electric guitars that sound as great as they look. Each Fender Stratocaster® guitar will feature official team logos along with custom designed landmark imagery unique to the team’s market, as well as a “MLB” logo adorning the neck plate.
The initial group of team guitars available in 2014 includes the Arizona Diamondbacks, Boston Red Sox, Chicago Cubs, Detroit Tigers, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Milwaukee Brewers, New York Mets, New York Yankees, Philadelphia Phillies, St. Louis Cardinals and San Francisco Giants. Also available is a Minnesota Twins All-Star Game guitar that features unique Minnesota imagery in honor of the team hosting the Midsummer Classic in 2014.
In addition, each guitar features an alder body, maple neck with a modern “C”-shape and 21 medium jumbo frets, three standard single-coil Strat® pickups, six-saddle vintage-style synchronized tremolo, five-position switch, master volume and tone knobs, and standard gig bag.
“Fender and Major League Baseball are all-American originals,” said Justin Norvell, Fender marketing vice president. “Through this relationship, we’re excited to ‘team up’ to provide one-of-a-kind collectibles for musicians and baseball fans alike. The connections are intrinsic — baseball bats and guitars are both made from maple and ash, and tons of ballplayers are guitar players. We’ve had more casual or informal connections with players and teams for years, so this further solidifies a relationship we’ve long valued and enjoyed.”
Fender and MLB officially launched their relationship during the 2013 MLB All-Star Game at the New York Mets Citi Field by selling limited edition MLB All-Star Game Stratocaster guitars. Now, baseball fans throughout the United States can craft their own rock ‘n’ roll classics while representing their favorite MLB teams.
These instruments will be available to U.S. consumers only beginning March 31st exclusively at www.fender.com/mlb and www.shop.mlb.com, as well as in team shops at select MLB ballparks.
About Fender Musical Instruments Corporation Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, Takamine®, Guild®, EVH®, Ovation®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com.
KMCMusicorp, a division of FMIC, is a leading manufacturer and distributor of musical instruments, accessories and stage lighting equipment, whose brands include Gretsch® Drums, Gibraltar® Hardware, Latin Percussion®, Toca® Percussion, Sabian® cymbals and MBT™ Lighting, among others. For more information, visit www.kmcmusic.com.
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