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Fender Contact: Jason Farrell  
(480) 845-5559



SCOTTSDALE, Ariz. (September 9, 2014) – Fender Musical Instruments Corporation (FMIC) announced today that Edward “Bud” Cole has joined FMIC as the President of Asia, and is responsible for developing and growing FMIC’s overall business function in one of the world’s fastest growing markets.


Cole brings more than 18 years of international lifestyle and luxury brand retail experience to the world’s most iconic musical instrument manufacturer. Prior to joining FMIC, Cole was President and Representative Director of Ralph Lauren Corporation Japan, the company’s largest business outside the United States.


In addition, Cole served as the managing director for DFS Group in Japan/Guam/Saipan. DFS is the world’s leading luxury travel retail division of the Louis Vuitton • Moët Hennessy Group (LVMH). He also served as the global accounts director and commercial director of Asian Travel Retail for wine and spirits giant, Groupe Pernod Ricard.


“Bud brings a depth of global executive leadership experience to FMIC brands,” said FMIC’s interim CEO and board member Scott Gilbertson. “He has a proven track record of success as a senior leader in Asia and I am confident he will be a significant contributor to our company’s overseas growth.”


Cole has lived in San Francisco, London, Hong Kong, Tokyo, Sapporo and Okinawa; has worked in more than
50 countries and speaks fluent Japanese. He studied Japanese Studies at the Japanese Language Institute – Sapporo and received his Bachelor of Arts degree in English Literature from Arizona State University. He is an avid songwriter, vocalist and guitarist.


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About Fender Musical Instruments Corporation:  Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, Takamine®, EVH®, Ovation®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com.