Fender PlaySPECIAL OFFER: SAVE 50%. Learn guitar for only $9.99/month.START FOR FREE.

Japan JA

Andorra EN ES FR  
Belgium EN DE FR  
Croatia EN      
Czech Republic EN      
Estonia EN      
France EN FR    
Germany EN DE    
Italy EN IT    
Latvia EN      
Lithuania EN      
Malta EN      
Netherlands EN      
Poland EN      
Romania EN      
Slovakia EN      
Sweden EN      
United Kingdom EN      
Austria EN DE    
Bulgaria EN      
Cyprus EN      
Denmark EN      
Finland EN      
Greece EN      
Hungary EN      
Ireland EN      
Liechtenstein EN DE    
Luxembourg EN DE FR  
Monaco EN FR    
Norway EN      
Portugal EN      
Slovenia EN      
Spain EN ES    
Switzerland EN DE FR IT

United States EN



Evan Jones to focus on consumer engagement and brand revitalization

 SCOTTSDALE, Ariz. (April 30, 2015) – Fender Musical Instruments Corporation, the world leader in guitars and music equipment, is hiring its first Chief Marketing Officer (CMO) to lead the company's global marketing strategies and initiatives. Jones is tasked with building deeper consumer connections with Fender® and its portfolio of brands.

"Hiring our first CMO is another milestone in our long-term plan to continue to engage consumers in unique ways with the Fender brand. We are incredibly excited to have Evan's multi-brand experience, leadership and passion for Fender leading our strategic marketing efforts," said Scott Gilbertson, who joined Fender as interim Chief Executive Officer in Spring 2014 after private equity firm TPG Growth invested in the company in 2012. 

To this exciting time in Fender's history, Jones brings more than 18 years of experience leading omni-channel marketing efforts for global companies in the sports, gaming and lifestyle sectors. He most recently served as CMO of New Era Cap Co., and prior to that held marketing roles with Nike, Inc.; DC Shoes and Activision. Now Jones will bring his passion for music and Fender together with his years of experience marketing other iconic brands. 

"I'm thrilled to be joining the Fender family to further build and lead our marketing and consumer engagement capabilities. I have a deep appreciation for the authenticity and evolution of Fender, and it's an honor to join the team," said Jones.

"We know the artists and consumers who play our instruments have a tremendous passion for what we make, and we know the landscape of musical expression is changing. I look forward to making sure our musicians continue to feel the same way about their Fender instruments as I always have, and inviting more of the next generation of potential musicians to join the Fender Brand."

Jones will be based in Burbank, Calif.

# # #

 About Fender Musical Instruments Corporation:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, and Charvel® among others. Servco Pacific Inc. and TPG Growth are the majority owners of Fender Musical Instrument Corporation. For more information, visit www.fender.com.

Media Contact:
Jason Farrell
(480) 845-5559

Georgia Gonder | TPG External Communications
345 California Street | Suite 3300
San Francisco, CA 94104
p: (415) 743-1658
m: (415) 269-9884